Paid campaigns
that earn their budget
Search campaigns for high-intent queries
Shopping and Performance Max for online stores
Facebook and Instagram campaigns that build demand
YouTube video campaigns for reach and recall
Retargeting that brings visitors back to finish
Conversion tracking you can trust
Creative and landing page testing
01 - What we do
Paid advertising puts your brand in front of the right people at the moment they are ready to act. We plan, build and manage campaigns on Google and Meta that are tied to your business goals, whether that is leads, sales or bookings, and we keep improving them so every pound works harder.
We start with measurement. If conversions are not tracked accurately, campaigns cannot be optimised, so tracking is the first thing we check and fix.
02 - Our approach
Our process is built around clear goals and steady improvement:
How we manage campaigns:
- Audit: account structure, tracking, search terms, audiences and past performance
- Plan: goals, budgets, target cost per lead or return on ad spend and channel mix
- Build: campaigns, ad copy, creative and landing page recommendations
- Optimise: weekly checks on bids, search terms, audiences and creative
- Report: monthly reporting on spend, conversions and cost per result, with next steps
03 - What you get
A paid media engagement typically includes:
- Account audit and conversion tracking set-up (Google Ads, GA4, Meta pixel and Conversions API)
- Campaign structure, keyword research and audience planning
- Ad copy and creative for search, display, video and social
- Ongoing optimisation and A/B testing
- Landing page recommendations to improve conversion rates
- Monthly reports in plain English
04 - Why Lumna
You keep full ownership of your ad accounts and data. We are transparent about management fees and never mark up your media spend.
Because our designers, developers and SEO specialists work in the same team, we can improve the landing pages and creative behind your ads, not just the bids.
Questions
about paid ads.
Request a quoteHow much should I spend on advertising?
It depends on your market, goals and the cost of clicks in your sector. We recommend a starting budget after the audit and adjust it once we have real performance data.
Google Ads or Meta Ads: which is better?
They do different jobs. Google captures people already searching for what you offer; Meta builds demand among people who match your audience. Many businesses benefit from both, in the right balance.
Who owns the ad accounts?
You do. We work in accounts registered to your business, so you keep full access and history.
How quickly will I see results?
Campaigns start delivering traffic straight away, but they usually need a few weeks of data before optimisation brings costs down and results up.
Is there a minimum contract?
We prefer to work month to month once the initial set-up is complete, so we earn your business through results.