01 - What we do
Social media is where many customers first notice a brand and where they come back to check what you are up to. We help you show up consistently with content that reflects your brand, speaks to the right people and gives them a reason to follow, share and get in touch.
We manage the channels that matter for your audience, from Instagram, Facebook and LinkedIn to TikTok and YouTube, rather than spreading your effort too thinly.
02 - Our approach
A steady rhythm beats occasional bursts of activity. Our process keeps your channels active and on-brand:
How we manage your channels:
- Audit: your current channels, audience, competitors and what has worked before
- Strategy: goals, priority platforms, content pillars and tone of voice
- Planning: a monthly content calendar shared with you for approval
- Production: copy, graphics, photography direction and short-form video
- Community: replying to comments and messages within agreed response times
- Review: monthly reporting and adjustments based on what performs
03 - What you get
A typical social media engagement includes:
- A social media strategy and content pillars
- Monthly content calendars with captions and hashtags
- Designed posts, carousels, stories and reels
- Scheduling and publishing across your chosen platforms
- Community management and moderation
- Monthly performance reports with clear recommendations
04 - Why Lumna
Our social team works alongside our designers, advertising specialists and analysts. That means your organic content and paid campaigns tell the same story, and decisions are based on data rather than guesswork.
You always approve content before it goes live, and you always own your accounts and assets.
Questions
about social media.
Request a quoteWhich platforms should my business be on?
The ones your customers use and that you can keep active. We recommend a focused mix after reviewing your audience and goals, rather than being everywhere at once.
How often will you post?
Frequency depends on the platform and your goals. We agree a realistic schedule in the strategy and stick to it.
Do I get to approve content?
Yes. You see and approve each month's calendar before anything is published.
Do you create video content?
Yes. We plan, edit and design short-form video for reels, TikTok and stories, using footage we capture or that you supply.
Can you also run social media ads?
Yes. Our advertising team manages paid campaigns on Meta, LinkedIn and TikTok, coordinated with your organic content.