01 - What we do
Good decisions need reliable numbers. We set up analytics that measure what matters to your business, turn the data into clear dashboards and help you understand what is working, what is not and where to focus next.
We work with Google Analytics 4, Google Tag Manager, Search Console, advertising platforms and your CRM, and we design tracking with privacy and consent in mind.
02 - Our approach
We start from your questions, not from the tools:
How we approach analytics:
- Goals: the business questions you need answered and the actions that matter
- Plan: a measurement plan listing events, conversions and data sources
- Implement: GA4, Tag Manager and consent set-up, tested end to end
- Report: dashboards that show the right numbers to the right people
- Analyse: regular reviews that turn data into recommendations
03 - What you get
An analytics engagement typically includes:
- An analytics audit of your current set-up
- A measurement plan and event naming conventions
- GA4 and Google Tag Manager implementation
- Conversion tracking for forms, calls, purchases and key actions
- Looker Studio dashboards connected to your data sources
- Monthly or quarterly insight reports
04 - Why Lumna
Because we also run SEO, advertising and websites, we know which numbers lead to action and which are noise. Our analysts translate data into plain-English recommendations your team can use.
Everything is set up in accounts you own, and we document it so your tracking stays reliable as your website changes.
Questions
about analytics.
Request a quoteIs my current Google Analytics set-up correct?
Many set-ups miss key conversions or count them twice. Our audit checks what is tracked, how accurately and what is missing.
Do you handle cookie consent?
We implement tracking that respects your consent banner settings, including Google Consent Mode where appropriate. Your legal advisers should confirm your policy.
Can you build a single dashboard for all our channels?
Yes. We connect GA4, Search Console, ad platforms and other sources into one Looker Studio dashboard.
Do you work with platforms other than Google?
Yes. We also work with tools such as Matomo, Hotjar, Microsoft Clarity and CRM reporting, depending on your needs.
How often will we get insight reports?
Most clients choose monthly or quarterly reports. Dashboards are live, so you can check performance at any time.